According to The Verge, Midjourney has acquired Co-Star, an astrology app, as the AI startup expands beyond image generation into new domains.
An AI model company buying a consumer app is less about astrology and more about owning a daily-engagement surface and a recognizable brand to distribute its models through, so watch whether Co-Star's identity survives or gets absorbed. For anyone building a niche consumer app, this is a reminder that a loyal habit-forming user base is itself an acquisition target for AI firms hunting distribution. Worth checking how existing Co-Star user data gets handled post-acquisition, since that's the kind of transition where privacy terms quietly change.
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