News · Apps
9to5GoogleAugust 8, 2026

What new Google Messages features are rolling out [August 2026]

Google is rolling out new features to its Messages app for Android as part of its ongoing testing process, according to 9to5Google. The company regularly A/B tests functionality in Messages before launching features to all users, and new additions are being introduced through this staged rollout approach.

HTSApp's take

Google's slow, A/B-tested rollout of Messages features is a reminder that RCS behavior varies widely across the install base, so if your app relies on SMS/RCS for verification codes or deep links, don't assume users see a consistent client. Worth checking whether any new link-preview or spam-filtering changes affect how your outbound messages render or get flagged. For privacy-first builders, staged rollouts also mean you can't reliably predict what metadata handling is live on a given device.

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