MacRumors reports that Apple's privacy policy for the Apple Store app indicates the company is planning to add a virtual shopping assistant. The feature will include a chat interface to help users make purchasing decisions.
If Apple ships a chat-based shopping assistant inside its own retail app, it signals conversational commerce becoming a default UI pattern that users will start expecting elsewhere. For app builders, worth watching how Apple frames the privacy boundaries here, since their public positioning often becomes the de facto standard that App Store reviewers and users judge third-party AI features against. Likely a cue to think about how on-device or privacy-scoped your own assistant flows can be before this expectation hardens.
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