News · Apps
The VergeJuly 30, 2026

Apple’s iPhone and Mac sales keep growing despite RAM shortages

According to The Verge, Apple's iPhone and Mac sales continued growing in the third quarter despite a global memory shortage affecting device makers. The company reported its latest earnings on Thursday.

HTSApp's take

The memory shortage matters more for indie shops than Apple's headline numbers suggest: RAM pricing pressure tends to ripple into device costs and could nudge users to hold older hardware longer, so keep testing on lower-spec devices. If constrained memory becomes the norm across the Android fleet too, it's worth checking whether your app's baseline RAM footprint still holds up on aging phones rather than just the latest flagships.

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